Our push to Paint The Town Red

Scarborough Athletic have been using the enforced break from football to plan for a solid future that will see the club delivering on its stated aim of “playing at the highest level possible within a prudent financial framework” and also place the club at the heart of the community and town.

To put us in the best possible position to move our club forward it is imperative that the club has solid foundations in all areas to support the achievement of our aim.

Our strategy broadly falls into five main categories and includes detailed plans in all areas.


Galvanise the town

We are aiming to “paint the town red” to increase awareness and make people proud to support the town’s club. Generate new levels of enthusiasm for the club and provide the necessary support to drive the playing management and staff on to greater achievements. Some of the initiatives include:

  • Marketing boost
  • New social media initiatives
  • Web site re-branding
  • Increase in popular merchandise ranges (including expanding for women and kids)
  • Better SAFC membership management


Community Involvement

Aimed at putting SAFC at the heart of the town. Some of the ongoing efforts include:

  • Trident community initiatives which include improvement of general fitness (walking football), setting up community-based football sessions, reducing loneliness and isolation in the community (buddy groups) and generally making football more accessible to all
  • Expanding even further our current work regarding partnerships with local organisations and charities.


Stadium Wow!

This strategic branch is aimed at improving the game day experience for all (including away fans) at the Flamingo Land stadium. There are a variety of initiatives ongoing, details to be provided at the appropriate time.


Sponsor Value

Aimed at building on our existing efforts to ensure true partnership and value for money with our loyal sponsors



Everyone Plays

Aimed at ensuring SAFC is a truly inclusive club. Some of the initiatives include:

  • SAFC juniors to continue to develop and thrive. Ensuring that all our boys and girls have fun at practise and games, that the club has positive attitude coaching, that everyone feels an important part of the team, that all players have the chance to improve their game, and that all players learn life lessons that extend beyond the pitch
  • Filey facility to be improved, details to provided soon
  • Closer links to women’s football in the town
  • Sea Pups junior fan club to swing back into action
  • Various schools’ initiatives in the town and borough


Boro are in a good position. With the hard-working and forward-thinking board of directors, well managed finances, and a vision of where we are going, the train is on the move.

Let’s make the town of Scarborough proud of its football club and truly “Paint the Town Red”.

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